The Knotted Stories was born from a place of deep emotion and purpose, an idea that turned into a movement to preserve India’s rich weaving heritage. Founded by two sisters Anchal and Manya, the brand emerged with a simple yet powerful mission: to ensure that every Indian home has access to rugs handcrafted by our own artisans , the very people whose hands have kept the ancient art of weaving alive for generations.

The seed of this vision was planted during the Covid-19 pandemic, when countless carpet factories across India shut down. Amidst the uncertainty, the sisters spoke to local artisans who had been forced to return to their villages. For them, weaving wasn’t just a profession , it was their identity, their pride, and the legacy of their forefathers. Passed down through generations, the art of knotting threads into stories was their only skill, their treasure. Hearing these stories of resilience, displacement, and fading hope deeply moved both of them . That conversation became a turning point. They knew they had to act, not just to preserve a craft, but to protect the people behind it.

Thus, The Knotted Stories came to life not as another rug label, but as a bridge between tradition and transitional. Every rug crafted under this brand carries a story a testament to patience, precision, and pride. It’s a space where craftsmanship meets consciousness, where each piece narrates the tale of the hands that made it, and where buyers connect not just with art, but with the artist.

For years, Indian weavers have produced some of the finest rugs in the world , pieces that found their way into luxury homes across the globe. Yet, within India, foreign-labeled rugs were often seen as the mark of sophistication. Ironically, those same “imported” rugs were often made by Indian artisans and shipped overseas, only to be sold back at premium prices. Meanwhile, local markets were left with lower-grade leftovers.The Knotted Stories emerged from a desire to honour the hands behind the art , to close the gap between quiet talent and the recognition their craft has long awaited.

Anchal and Manya wanted to redefine what luxury means for Indian homes , making it synonymous not with foreign labels, but with homegrown artistry. They wanted every Indian home to experience the craftsmanship and quality that once left its shores. Every rug they curate is an invitation to own a piece of heritage, to support artisans who continue to weave dreams despite challenges, and to fill spaces not just with beauty, but with meaning.

At its core, The Knotted Stories isn’t about rugs it’s about revival. It’s about the belief that true luxury is soulful, sustainable, and rooted in culture. It’s about valuing the stories of the people behind the product as much as the product itself. Every thread, every knot, every pattern carries the story of a weaver who has spent weeks perfecting it. And when you bring home a rug from The Knotted Stories, you aren’t just decorating your space , you’re becoming part of a story that started generations ago and continues with you.

Today, the brand is more than a company , it’s a community. A collective of dreamers, doers, and creators who believe that India’s craftsmanship deserves the global stage it once held. Through collaborations, innovative designs, and conscious storytelling, The Knotted Stories continues to honor the past while shaping a future where artisans are celebrated, not forgotten.

Because at The Knotted Stories, every knot is more than a weave — it’s our history, a thread of legacy, and a promise to keep our stories alive.